Warning signs of nicotine addiction in teens are not always obvious, and advocates say recent federal product approvals are expected to push youth exposure even higher. Advocates say flavored products and easy access are driving youth nicotine use. According to a CDC study from 2024, 1.63 million students reported using e-cigarettes. Caroline Joyce, with Parents Against Vaping, advocates for policy reform surrounding the tobacco and vaping industry.
“These products are highly addictive,” Joyce said. “These products are incredibly discreet, and with the FDA’s authorization of flavored products, we fully expect that we’re going to see an increase in usage amongst youth.”
FDA approves new flavors
On Aug. 4, the FDA approved the marketing of four new nicotine pouch flavors through its Tobacco Review Pilot Program. Studies show flavored products remain a key driver of youth tobacco use.
Access and availability
In Jackson alone, there are more than 20 stores that sell vape products. In Tennessee, there is no state retail license or permit requirement for selling tobacco products.
Advocates say the concern is not simply how many stores there are — it is what young people see, how products are marketed, and how easily nicotine can become part of their environment.
Joyce said parents are reaching out for guidance on how to support their children and where teens are obtaining these products.
Signs and what parents can do
The CDC Foundation says e-cigarettes are like candy to youth. Joyce said if a parent suspects their child is vaping, the first step is to stay calm.
“Using curiosity and coming at them with questions is the best way to open the dialogue on that, and we understand that it can be really upsetting as a parent,” Joyce said.
Youth vaping can be difficult to spot. Many signs associated with vaping overlap with typical adolescent behavior, including changes in mood, changes in sleep, irritability, and a loss of interest in usual activities.
As of July 1, any person under the age of 21 caught purchasing or using nicotine and hemp products is subject to community service or an outreach program.
